Minor body damage on your car can be frustrating. Whether it’s a rogue shopping trolley or an unfortunate parking miscalculation, dents diminish your car’s appearance and value. But what if we told you there’s a way to restore your car to its original state without costly or time-consuming repainting processes?
Welcome to the world of paintless dent removal (PDR). This innovative process reshapes your car’s panels, maintaining the original paint while saving you both time and money. Backed by the experts at Intensive Car Unit, we’re here to teach you everything there is to know about this game-changing technique.
What is paintless dent removal?

Paintless dent removal, or PDR, is a highly specialised repair method used to fix small dents in your car’s bodywork without requiring painting or filling. It works by reshaping the metal panel from behind the dented area, carefully restoring it to its original form.
The key benefit of PDR lies in its ability to maintain your car’s factory paintwork. Unlike traditional dent repair methods that involve sanding, filling, and repainting, PDR preserves the integrity of your car’s finish. This means no mismatched colours or compromised resale value.
PDR is an increasingly popular choice for minor damage like door dings, shopping trolley impacts, and even damage caused by hail.
How does paintless dent removal work?
The magic of PDR is in the technique and tools involved.
The paintless dent repair process

Skilled technicians at the helm
PDR technicians are highly trained professionals who use their expertise to manipulate the dented metal. They carefully access the area behind the dent, often removing interior panels to reach it. Using precision, they gradually massage the panel back to its original shape.
Specialised tools
PDR requires a wide array of tools, such as metal rods, body picks, and hammers, to gently push and pull dents out of the panel. LED or fluorescent lighting is typically used to highlight the dent, helping the technician see every small imperfection as they work.
The result?
A perfectly smooth surface that looks as though the damage never existed. And because no paint or filler is involved, the repair is seamless.
What kind of damage can paintless dent removal be used on?
While PDR is a versatile technique, it’s not suitable for every dent or type of damage. Here’s what you need to know about when PDR is appropriate:
Damage PDR is ideal for
Small to medium car dents
PDR is best suited to repair dents caused by bumps, hail, or minor impacts.
Shallow body panel indentations
As long as the paint has not cracked or chipped, then PDR is the best choice for shallow dents on a damaged panel.
Door dings
Rogue gust of wind catch your door? PDR can solve narrow dents that haven’t caused structural distortion.
One of PDR’s greatest strengths is its ability to tackle these types of damage quickly and cost-efficiently.
When the PDR process might not work
Severe damage
For more complex dents (if the metal is deeply creased or folded) a more intensive repair will be required to fix the deeper dent.
Scratched or chipped paintwork.
If the paint layer is compromised, PDR alone may not suffice, and repainting could be required.
Hard-to-reach areas
PDR is not well suited for tricky areas of the car body.
If you’re unsure whether your car’s damage is a good match for PDR, Intensive Car Unit provides free estimates to help you decide.
How much is paintless dent removal?
Cost is often the first question on a car owner’s mind when considering repairs, and PDR’s affordability is one of its biggest selling points.
Factors affecting PDR costs
Several variables determine the cost of paintless dent removal, including:
- Size of the dent: Larger dents require more time and effort to repair.
- Location of the dent: Dents in hard-to-reach areas, like wheel arches, may take longer to fix.
- Severity of the damage: Deep, complex indentations may involve multiple stages of repair.
Cost estimates
On average, small dents can cost anywhere from £50 to £150, while larger or more complicated damage might be priced higher. At Intensive Car Unit, we offer free, no-obligation quotes to ensure complete transparency.
Benefits of choosing paintless dent removal

Why should you choose PDR over traditional dent repair? Here are its standout benefits:
Cost-effective small dent repair solution
PDR is generally cheaper than conventional bodywork repairs. Its streamlined process saves time and resources, passing those savings on to you.
Maintains car value
By preserving the original paint finish, PDR helps maintain your car’s resale value. There’s no need to worry about mismatched paint or visible repairs.
Quick turnaround
Unlike traditional repairs requiring drying and curing times, PDR can often be completed in mere hours.
Environmentally friendly
Because PDR doesn’t involve paints, fillers, or harsh chemicals, it’s a much greener repair solution.
Trusted by manufacturers
PDR is widely recognised and approved by leading car manufacturers as an effective and reliable repair method.
Drive away with confidence
When minor dents threaten your car’s appearance, paintless dent removal is the cost-effective, eco-friendly solution. It combines precision, skill, and the latest tools to restore your car’s panels while preserving its factory finish.
If you’re ready to restore your car’s look, reach out to Intensive Car Unit today for a free estimate and a perfect repair. Our skilled technicians are here to help you drive away with confidence — we’ll even match your insurance company perks, such as courtesy car, and pay up to £500 of your excess.
Contact us now and bring your car back to life!